Even the most liberal of nations and cultures face self-imposed hurdles centered round which is the best solution and which is just the most familiar one from our formative years. This post therefore looks at another side of the subjective thinking discussed earlier this month, namely a trap that Richard Dawkins has described as the "anaesthetic of familiarity". Basically, this is when conventions are so accepted as to be seen as the primary option instead of being merely one of a series of choices. Or, as the British philosopher Susan Stebbing wrote in her 1939 book Thinking to Some Purpose: "One of the gravest difficulties encountered at the outset of the attempt to think effectively consists in the difficulty of recognizing what we know as distinguished from what we do not know but merely take for granted."
Again, this mind set is much loved by the manufacturing sector; in addition to such well-known ploys as deliberate obsolescence and staggered release cycles, there are worse examples, especially in everyday consumerism. We often hear how little nutritional value many highly processed foods contain, but think what this has done for the vitamin and mineral supplement industry, whose annual worldwide sales now approach US$40 billion!
Citizens of developed nations today face very different key issues to our pre-industrial ancestors, not the least among them being a constant barrage of decision making. Thanks to the enormous variety of choices available concerning almost every aspect of our daily lives, we have to consider everything from what we wear to what we eat. The deluge of predominantly useless information that we receive in the era of the hashtag makes it more difficult for us to concentrate on problem solving, meaning that the easiest way out is just to follow the crowd.
Richard Dawkins' solution to these issues is to imagine yourself as an alien visitor and then observe the world as a curious outsider. This seems to me to be beyond the reach of many, for whom daily routine appears to be their only way to cope. If this sounds harsh, it comes from personal experience; I've met plenty of people who actively seek an ostrich-like head-in-the-sand approach to life to avoid the trials and tribulations - as well as the wonders - of this rapidly-changing world.
Instead, I would suggest an easier option when it comes to some areas of STEM research: ensure that a fair proportion of researchers and other thought leaders are adult migrants from other nations. Then they will be able to apply an outside perspective, hopefully identifying givens that are too obvious to be spotted by those who have grown up with them.
New Zealand is a good example of this, with arguably its two best known science communicators having been born overseas: Siouxsie Wiles and Michelle Dickinson, A.K.A. Nanogirl. Dr Wiles is a UK-trained microbiologist at the University of Auckland. She frequently appears on Radio New Zealand as well as undertaking television and social media work to promote science in general, as well as for her specialism of fighting bacterial infection.
Dr Dickinson is a materials engineering lecturer and nanomaterials researcher at the University of Auckland who studied in both the UK and USA. Her public outreach work includes books, school tours and both broadcast and social media. She has enough sci-comm kudos that last year, despite not having a background in astronomy, she interviewed Professor Neil deGrasse Tyson during the Auckland leg of his A Cosmic Perspective tour.
The work of the above examples is proof that newcomers can recognise a critical need compared to their home grown equivalents. What is interesting is that despite coming from English-speaking backgrounds - and therefore with limited cultural disparity to their adoptive New Zealand - there must have been enough that was different to convince Doctors Wiles and Dickinson of the need for a hands-on, media savvy approach to science communication.
This is still far from the norm: many STEM professionals believe there is little point to promoting their work to the public except via print-based publications. Indeed, some famous science communicators such as Carl Sagan and Stephen Jay Gould were widely criticised during their lifetime by the scientific establishment for what were deemed undue efforts at self-promotion and the associated debasement of science by combining it with show business.
As an aside, I have to say that as brilliant as some volumes of popular science are, they do tend to preach to the converted; how many non-science fans are likely to pick up a book on say string theory, just for a bit of light reading or self-improvement (the latter being a Victorian convention that appears to have largely fallen from favour)? Instead, the outreach work of the expat examples above is aimed at the widest possible audience without over-simplification or distortion of the principles being communicated.
This approach may not solve all issues about how to think outside the box - scientists may be so embedded within their culture as to not realise that there is a box - but surely by stepping outside the comfort zone we grew up in we may find problems that the local population hasn't noticed?
Critical thinking is key to the scientific enterprise, but it would appear, to little else in human cultures. If we can find methods to avoid the anaesthetic of familiarity and acknowledge that what we deem of as normal can be far from optimal, then these should be promoted with all gusto. If the post-modern creed is that all world views are equally valid and science is just another form of culture-biased story-telling, then now more than ever we need cognitive tools to break through the subjective barriers. If more STEM professionals are able to cross borders and work in unfamiliar locations, isn’t there a chance they can recognise issues that fall under the local radar and so supply a new perspective we need if we are to fulfil our potential?
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